
By Noor Mohd Aziz, Channel NewsAsia | Posted: 16 April 2007 2123 hrs
SINGAPORE: The two upcoming integrated resorts will play a key role in the growth of the MICE (meetings, incentives, conventions and exhibitions) sector in Singapore.
According to industry watchers, Singapore will see a greater growth in its MICE sector, compared with other countries in the region.
They say the emphasis on MICE facilities in the two integrated resort projects at Marina Bay and Sentosa will help Singapore compete for a greater share of the MICE market in the region.
Singapore is focusing on the MICE sector in its efforts to grow the tourism industry.
And industry watchers say it is playing its cards right.
"The MICE industry is an important part of the Singapore model and that is going to bring new business, new consumers to Singapore. If you look at Las Vegas, in one year, approximately $8 billion is the economic impact, just because of the MICE industry," said Dr Andy Nazarechuk, Dean of William F Harrah College of Hotel Administration, University of Nevada Las Vegas, Singapore campus.
Going by the experience of Las Vegas and Macau, experts believe the upcoming integrated resorts will not only bring in gaming revenue but also help boost hotel and retail turnovers in Singapore.
"The growth potential in the region is unlimited. If you look at Las Vegas, over the past 30 to 40 years, they've said it is going to cap out and hit its peak but it never has. So I think the growth potential for Singapore, Macau and the region is unlimited. In Macau, for example, by the end of this decade, 2010, they are looking at revenues of above $12 billion in the gaming industry. I think Singapore is going to set some new record in gaming revenue, and not only gaming but retail, hotel revenue when it (Marina Bay Sands integrated resort) opens in 2009," said Dr Nazarechuk.
There has been talk of competition between Singapore and Macau for the gaming dollar, but industry players say the two markets are different.
"I don't think these two places have life-and-death competition. What I have said is what's successful in Singapore may not fare well in Macau. I think each of the two territories, they will have their own niche market that they can exploit," said Dr Ambrose So, Director of Sociedade de Jogos de Macau.
"The Macau formula is a little bit different from Singapore. The Macau gaming industry is termed as the spearhead industry. It is the mainstay of the economic development in Macau. While in Singapore, you have the casino gaming as one of the elements in the tourism industry. That's why the government limited the amount of area attributable to casino operations....the emphasis of Singapore is really in the integrated resort where you offer other facilities, other amenities in tourism, with the addition of the gaming flavour," he added.
Dr So and Dr Nazarechuk are among industry players in Singapore for a three-day Asian Casino Executives Seminar, which opened on Monday.
Another is Mark Vlassopulos, the president of America's Eighth Wonder, which was one of the losing bidders for the Sentosa integrated resort project.
"I think there is no point to do a sidestreet gaming industry with European-style casinos that are small scale. Doesn't really benefit anybody in terms of revenue, government tax and at the same time doesn't really give any kind of true experience to a tourist, either a local or regional. So I think the critical mass is a really important factor. Do it big if you really want to do it at all," said Mr Vlassopulos. - CNA/ir
Source : http://www.channelnewsasia.com/stories/singaporebusinessnews/view/270695/1/.html


